GovComms, a podcast for government communicators produced by contentgroup in Canberra, Australia, explores the future of government communications. Host David Pembroke holds conversations with innovators around the world.
I was invited to be the guest on Episode 73: Embracing Complexity, posted August 17 2020. In it we discuss creative approaches to innovation and the importance of understanding the full width and depth of whatever topic may be underway. Our tendency to quickly simplify can be counterproductive when approaching problems that, in most cases, are quite complex. The discussion includes:
• Why we should focus on the edges rather than the average
• Overcoming our embedded resistance to ask questions and how to ask smart questions
• Why it can be a good idea to start innovating by planning for small successes
• Minimum requirements for successful brands
