I'm a consultant in design and design research, working with companies, organizations, and internal creative teams to develop innovative and socially responsible products and services in a wide range of categories. With a background in product design, I have a Masters and a Ph.D. in Ergonomics and Biomechanics.
Selected projects in design and innovation
![Dans website_dialpak-open 512×512](https://danformosa.com/wp-content/uploads/2021/09/Dans-website_dialpak-open-512x512-1.jpg)
DialPak III
Helping birth control pills be more effective through research and design, reducing unwanted pregnancies for more than 20 years. Compact design, packaging system and easy-to-follow instructions.
![Dans website_OXOGoodGrips 512×512](https://danformosa.com/wp-content/uploads/2021/09/Dans-website_OXOGoodGrips-512x512-1.jpg)
OXO Good Grips
Conceiving and designing a line of kitchen tools that would accommodate everyone, including people with physical challenges that were previously ignored. Employing basic principles of usability and biomechanics, this line of products started a design revolution.
![Dans website_FordSmartGauge 512×512](https://danformosa.com/wp-content/uploads/2021/09/Dans-website_FordSmartGauge-512x512-1.jpg)
Ford SmartGauge
An innovation for the automobile industry, conceived the idea of using the instrument cluster in Ford's hybrid vehicles to report not just on the car's performance, but also the driver's performance, to improve fuel efficiency.
![Dans website_XMSkyFi_satelliteRadio 512×512](https://danformosa.com/wp-content/uploads/2021/09/Dans-website_XMSkyFi_satelliteRadio-512x512-1.jpg)
XM Satellite Radio
Developed the standard interface for satellite radio, allowing access to Sirius XM's unprecedented selection of more than 100 channels.
![BFG_cover_4th_ed 512×512](https://danformosa.com/wp-content/uploads/2023/05/BFG_cover_4th_ed-512x512-1.jpg)
Baseball Field Guide
Conceived, co-wrote and co-illustrated this easy-to-read guide to the surprisingly complex and often convoluted rules of Major League Baseball. Employing the best principles of information design, this bestselling book has been called the ultimate reference guide.
![Dans website_Reach Wonder Grip 512×512](https://danformosa.com/wp-content/uploads/2021/09/Dans-website_Reach-Wonder-Grip-512x512-1.jpg)
J&J Reach Wonder Grip
At a time when toothbrushes were little more than bristles on a stick, conceived and designed, through extensive research and prototyping, an ergonomically correct toothbrush that kids can handle. The ability to hold and spin a toothbrush is critical to reach all areas of the mouth.
![Dans website_Cimcia syringe v2_UCBHands109 512×512](https://danformosa.com/wp-content/uploads/2021/09/Dans-website_Cimcia-syringe-v2_UCBHands109-512x512-1.jpg)
Cimzia Syringe for arthritis
Conceived the idea of re-thinking standard syringes to enable self-injection by patients with arthritis, for UCB's Cimzia, a biologic medication for people with rheumatoid arthritis. Developed through extensive usability research. In conjunction with Smart Design.
![Dans website_Cimzia syringe package v3 512×512](https://danformosa.com/wp-content/uploads/2021/09/Dans-website_Cimzia-syringe-package-v3-512x512-1-scaled.jpg)
Cimzia Package
To help with physical access, as well as relieve anxiety about self-injection, designed this easy to open and understand package for Cimzia, a biologic medication. In conjunction with Smart Design.
![Dans website_Apple 1989 iPad_512x512](https://danformosa.com/wp-content/uploads/2021/09/Dans-website_Apple-1989-iPad_512x512.jpg)
Apple Tablet, 1989
Long before the introduction of the iPad, Apple explored a variety of solutions for a tablet-sized computer. Based on component sizes at the time, proposed this aluminum and leather version. In conjunction with Smart Design.
![Omron blood pressure monitor research v2](https://danformosa.com/wp-content/uploads/2021/09/Omron-blood-pressure-monitor-research-v2.jpg)
BPM Research and Development
Many people have extreme difficulty taking a proper blood pressure reading. Twenty percent of blood pressure monitors are returned as "inaccurate," the result of usability problems, not lack of precision. I've run a number of projects in research and design development to help people use blood pressure monitors accurately, and succeed, not fail.
![Dans website_ EpicuriousWellEquipped 512×512](https://danformosa.com/wp-content/uploads/2021/09/Dans-website_-EpicuriousWellEquipped-512x512-1.jpg)
Well Equipped
Asked in 2019 to appear in the first episode of Condé Nast's/Epicurious Well Equipped series on YouTube, it's become a popular series with a total of more than 30 million views. In each episode I discuss the design of various kitchen gadgets, and their appropriateness for inclusive design.
![Grays anatomy hand 1_image427 square](https://danformosa.com/wp-content/uploads/2021/09/Grays-anatomy-hand-1_image427-square.jpg)