The way we work obviously has a tremendous effect on what we ultimately produce. Yet many of us – designers, engineers and other members of product and package development teams – can fall into a work routine that in itself may be ready for a redesign. On that note, here’s a link to a blog post I wrote for the PMP News site (Pharmaceutical and Medical Packaging News). The post points to a YouTube video of Steve Jobs, from 1997, with a discussion that is still very relevant! Check out his “working backwards” quote, well into the video and just beyond the 52:00 mark.
