Raw for the Oceans wins Grand Prix at Cannes Lions

Screenshot 2014-06-24 11.35.34 Did I mention the award winners at Cannes Lions last week? We awarded the Grand Prix to G-Star Raw “Raw For The Oceans,” a clothing collection using a form of denim made from recycled plastic found in the ocean. G-Star Raw created it in collaboration with Pharrell Williams and Bionic Yarn. Other winners were Samsung’s “Food Showcase” refrigerator, Samsung’s “Galaxy Core Advance,” “Central Park Conservancy Receptacles” by Landor Associates New York,“Freedom Candles” for Amnesty International by Ogilvy & Mather London, Kano’s “Kano Kit” by MAP London, Not Impossible Labs’ “Project Daniel,” LELOi AB’s Ora Personal Massager, and Nest’s Learning Thermostat.

They can all be seen on Fast Company’s page: G-Star Raw “Raw For The Oceans” Wins Product Design Grand Prix At Cannes.


Posted in 2014, Blog.