It was fun to open the BluetoothWorld conference last Tuesday morning in Santa Clara, California. In a two-day conference that was apt to be filled with presentations discussing tech, I opted to talk about humans. More specifically, our 50,000 year behavioral history, and the limited impact we have as designers on the way people react as we try to integrate new products and technology into our lives. Understanding human instinct, preconceptions, design and behavior represents a frontier in design. Considering the rate at which new tech products are being created, and the rate at which we are willing or able to adapt, it’s inevitable that we’ll need to get a better grasp on these basic, human-centered topics as we continue to move forward.