Thanks Nadja Sayej for the article that appeared in Forbes, Dan Formosa On 9 Things to Stop Doing in Innovation. Following up on Google’s “nine principles for innovation,” here’s my list:
1. Stop designing things for old people
2. Stop saying “ethnography”
3. Stop making things simple
4. Stop coming up with answers
5. Stop listening to your customers
6. Stop talking to yourself
7. Stop fantasizing about women
8. Stop being so qualitative
9. Stop using so many Post-It Notes
